Posts by admin
Is your website a grape or molasses?
“Grape is different, molasses is different. You have to be a grape to become molasses. Yet grape is not molasses and molasses is not grape. Grape cures one ill but molasses cures thousands. Grape becomes molasses after a long and grueling journey. To cure a thousand ills you need to be snatched from your home,…
Read MoreThe Six Steps to a “Sticky” Website
Why Sticky websites are better… A sticky website isn’t simply a website that fell into a vat of delicious strawberry jam. A sticky website is one that compels visitors to stick (around). Let me be clear about something: You want a sticky website. A sticky website means more customers, more fans, more clients, more patients–more…
Read MoreThe Secret to Content Marketing that no one Talks About
I never thought that I would learn the secret to content marketing from a child on the New York subway. Here is how it happened… It was late at night, I was taking the subway back home after a long day. As usual, the subway train had a gloomy atmosphere, everyone was tired and…
Read More7 Steps for Successfully Marketing Your Business
This is the steps that we use for our clients to bring them online success and increase their client base. I hope it does the same for you. Despite contrary belief, marketing is not a one-step process, there are 7 steps that need to be taken. Your job is to move prospects seamlessly and subtly…
Read More5 Red Flags when Hiring Digital Marketers / Website Designers
It’s hard to find and choose a digital marketing / website design company for your business. Why? Because there are so many out there and you have probably been burnt by one of them before. It’s easy when you have to pick between 2-3 options. As soon as it becomes thousands of options which claim…
Read MoreHow to Ensure your Website is Bringing you Business
You can have a shop on 5th avenue in New York and a have a lot of people visit, but if it’s interior is not designed well, it won’t bring you any business. All that money spent on rent is going to waste. Websites are exactly the same. Before you spend any money on SEO…
Read MoreMake a plan to measure conversions
It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting…
Read More3 tips to improve your website’s speed
There are many reasons why a website would be slow in this day and age, but none of them matter to users. After all, 40% of internet users report leaving a website if it takes longer than 3 seconds for the page to load. As of July 2018, mobile speed is now one of Google’s…
Read MoreMake sure the content fits
A website is only as good as its content. The best designers and coders can’t do anything for a website if its content doesn’t nudge the users to convert. Content that converts and helps your SEO is simple and direct. Learn to write complicated concepts in as few words as possible. Here are a few…
Read MoreDon’t forget the call to action
Have you ever browsed through a website but left without completing any action that achieves the business’ objectives? It happens all the time. Often, this is because a website does not have a clear call to action (CTA). This is a section of your website that sets users down a path to completing an action…
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