Posts by Emaun Kashfipour

Make a plan to measure conversions

Cocoons converting to butterflies

It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting…

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3 tips to improve your website’s speed

Page speed

There are many reasons why a website would be slow in this day and age, but none of them matter to users. After all, 40% of internet users report leaving a website if it takes longer than 3 seconds for the page to load. As of July 2018, mobile speed is now one of Google’s…

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Make sure the content fits

Puzzle with a piece that doesn't fit

A website is only as good as its content. The best designers and coders can’t do anything for a website if its content doesn’t nudge the users to convert. Content that converts and helps your SEO is simple and direct. Learn to write complicated concepts in as few words as possible. Here are a few…

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Don’t forget the call to action

Student uses a megaphone to call out to other students

Have you ever browsed through a website but left without completing any action that achieves the business’ objectives? It happens all the time. Often, this is because a website does not have a clear call to action (CTA). This is a section of your website that sets users down a path to completing an action…

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Plan ahead to get the most out of your website

Man planning a website ahead of development

Everyone wants a website, but it’s easy to get sidetracked by colors, graphics, and fancy animations. Most of those are worthless. The first step to building any website is planning. You must know the goal of your website and have a plan to achieve it. Everything else must be created to support that goal. To…

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Mobile optimization: an open secret for more conversions

Mobile device user in a suit

You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them. It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes…

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