Website Design

How to Ensure your Website is Bringing you Business

fifth avenue business

You can have a shop on 5th avenue in New York and a have a lot of people visit, but if it’s interior is not designed well, it won’t bring you any business. All that money spent on rent is going to waste. Websites are exactly the same. Before you spend any money on SEO…

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Make a plan to measure conversions

Cocoons converting to butterflies

It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting…

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3 tips to improve your website’s speed

Page speed

There are many reasons why a website would be slow in this day and age, but none of them matter to users. After all, 40% of internet users report leaving a website if it takes longer than 3 seconds for the page to load. As of July 2018, mobile speed is now one of Google’s…

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Don’t forget the call to action

Student uses a megaphone to call out to other students

Have you ever browsed through a website but left without completing any action that achieves the business’ objectives? It happens all the time. Often, this is because a website does not have a clear call to action (CTA). This is a section of your website that sets users down a path to completing an action…

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Plan ahead to get the most out of your website

Man planning a website ahead of development

Everyone wants a website, but it’s easy to get sidetracked by colors, graphics, and fancy animations. Most of those are worthless. The first step to building any website is planning. You must know the goal of your website and have a plan to achieve it. Everything else must be created to support that goal. To…

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Mobile optimization: an open secret for more conversions

Mobile device user in a suit

You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them. It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes…

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Is Your Website Suffering From Poor Design Syndrome?

poor website design

Poor website design is a major problem, period. I have been doing website consultations for clients and prospects for a while now. I can say, with total confidence, that the current state of most business websites is abysmal (at best). It’s not limited to any single industry either. I have consulted with dentists, lawyers, cleaners,…

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How to Create a Successful Website in 7 Steps

succesful website

You want to create a successful website to share your great idea/product/service with the world. Why is having a successful website important? Let’s look at some statistics provided by Espresso Digital: 91% of customers have visited a store because of an online experience Of the small business that have websites, 69% of them are having…

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Don’t Work on Your SEO Before You Take These 3 Steps

Do you want to increase your website’s SEO? Do you want to rank on the first page of search engines, so you get more traffic? It only makes sense that your answer is “yes” since everyone wants to increase their SEO these days–it’s become a buzzword. My questions for you is: Why do you want…

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