Website Design
5 Red Flags when Hiring Digital Marketers / Website Designers
It’s hard to find and choose a digital marketing / website design company for your business. Why? Because there are so many out there and you have probably been burnt by one of them before. It’s easy when you have to pick between 2-3 options. As soon as it becomes thousands of options which claim…
Read MoreHow to Ensure your Website is Bringing you Business
You can have a shop on 5th avenue in New York and a have a lot of people visit, but if it’s interior is not designed well, it won’t bring you any business. All that money spent on rent is going to waste. Websites are exactly the same. Before you spend any money on SEO…
Read MoreMake a plan to measure conversions
It always feels good to get more traffic, but views are less important than conversions. A conversion is each time a user fulfills an action you designated. Traffic can be unreliable. A marketing campaign could bring a lot of traffic, but it won’t matter if that traffic doesn’t convert. You don’t want ballet dancers visiting…
Read More3 tips to improve your website’s speed
There are many reasons why a website would be slow in this day and age, but none of them matter to users. After all, 40% of internet users report leaving a website if it takes longer than 3 seconds for the page to load. As of July 2018, mobile speed is now one of Google’s…
Read MoreDon’t forget the call to action
Have you ever browsed through a website but left without completing any action that achieves the business’ objectives? It happens all the time. Often, this is because a website does not have a clear call to action (CTA). This is a section of your website that sets users down a path to completing an action…
Read MorePlan ahead to get the most out of your website
Everyone wants a website, but it’s easy to get sidetracked by colors, graphics, and fancy animations. Most of those are worthless. The first step to building any website is planning. You must know the goal of your website and have a plan to achieve it. Everything else must be created to support that goal. To…
Read MoreMobile optimization: an open secret for more conversions
You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them. It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes…
Read MoreIs Your Website Suffering From Poor Design Syndrome?
Poor website design is a major problem, period. I have been doing website consultations for clients and prospects for a while now. I can say, with total confidence, that the current state of most business websites is abysmal (at best). It’s not limited to any single industry either. I have consulted with dentists, lawyers, cleaners,…
Read MoreHow to Create a Successful Website in 7 Steps
You want to create a successful website to share your great idea/product/service with the world. Why is having a successful website important? Let’s look at some statistics provided by Espresso Digital: 91% of customers have visited a store because of an online experience Of the small business that have websites, 69% of them are having…
Read MoreDon’t Work on Your SEO Before You Take These 3 Steps
Do you want to increase your website’s SEO? Do you want to rank on the first page of search engines, so you get more traffic? It only makes sense that your answer is “yes” since everyone wants to increase their SEO these days–it’s become a buzzword. My questions for you is: Why do you want…
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