Mobile optimization: an open secret for more conversions

You may always be looking for new ways to promote conversions, but it’s easy to overlook the most basic solutions. Making your website mobile-friendly is one of them.

It can be easy to neglect mobile compatibility. Business owners are busy and don’t have the time to worry about updating their website whenever new tech comes around.

However, mobile compatibility is not just a passing fad. Mobile conversions are up 64 percent compared to those on desktop devices. And 57 percent of users say they won’t recommend a business with a poorly designed mobile website.

We created a website with a call-to-action that didn’t show up above the fold, the point before the user is forced to scroll, on mobile websites. Once we moved the CTA up, conversions went up from 5 percent to 18 percent.

Don’t neglect mobile design.

If you’re using a website builder, make sure it allows you to design for mobile. Don't forget to put your CTA above the fold!

If you’re outsourcing your online work, check the developer’s portfolio for well-designed mobile websites.

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